Virtual Reality and Mobile App Design

Embracing Virtual Reality with Orange

At - a - glance

Immersive Now is Orange‘s 360° entertainment and event platform, offering virtual reality experiences on iOS, Android, and Oculus stores. The goal was to create an engaging, user-friendly library of 360° videos and live events accessible across devices, ensuring a consistent and immersive experience.

https://immersivenow.orange.com/en

my role

UX Designer (Information Architecture, Wireframing)

UI Designer (Desktop, Mobile, and VR Layouts)

Animation Designer (Onboarding Experiences for VR and Mobile)

deliverable

Information architecture and wireframes

UX/UI designs for VR and mobile platforms

Onboarding animations

App Store and Google Play Store visuals

Conceptualized logo

team

VR and Mobile Developers

Product Managers

Branding Team

the Challenge

The challenge was to design a seamless library for 360° videos and live events accessible across VR and mobile platforms. Ensuring consistent and intuitive navigation across devices, while maintaining the immersive quality of VR, was critical to the project’s success.

Business Opportunity

By offering an engaging, cross-platform virtual reality experience, Immersive Now could attract a wider audience, strengthen Orange’s position in the VR entertainment market, and create new revenue opportunities through premium live events and 360° content.

Final Designs:

The final designs balanced the immersive nature of VR with tablet and mobile-friendly layouts

Logo

I contributed to the conceptualization of the logo for the app. Through brainstorming and ideation, we explored different visual representations and concepts that aligned with the brand identity and values of the app.

Onboarding design and animation for VR and Mobile

We developed the VR onboarding experience for the app, which included animations to enhance user engagement. The onboarding process was thoughtfully designed to guide users through the app’s features and functionalities, providing a seamless and intuitive introduction to the app’s interface. Animations were strategically incorporated to add visual interest and enhance the overall user experience, making the onboarding process engaging and enjoyable. The animations were carefully designed to align with the app’s branding and visual style, creating a cohesive and immersive onboarding experience for users.

App Store and Google Play Store designs

We designed and created images tailored for the Apple App Store and Google Play Store, ensuring that the visuals effectively communicated the essence of the app and its features to potential users on both platforms.

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