Mr Fogg’s, a collection of immersive bars inspired by Jules Verne’s Around the World in 80 Days, transports patrons back to the Victorian era. The project aimed to establish a new website that reunite all the venue in one accessible and engaging, era-inspired website experience.
my role
UX Designer
UI Designer
Video and Animation Specialist
deliverable
Information architecture and navigation flow
UI elements
Website animations and promotional videos
team
Head of design
Web Developers
the Challenge
The challenge was to create a single website that unified all Mr Fogg’s venues, allowing existing patrons to discover additional locations while maintaining each venue’s unique character. The design needed to showcase the distinct atmosphere of each venue without overwhelming visitors, ensuring a cohesive yet clear presentation of all experiences.
Business Opportunity
By unifying the venues into one engaging website, Mr Fogg’s could boost cross-venue interest, encouraging visitors to explore multiple locations. An organized, visually immersive site would allow guests to easily compare experiences, increasing the likelihood of return visits and creating a stronger brand connection across all venues.
Final Designs:
The final design brought Mr Fogg’s brand to life by blending Victorian elegance with a playful, ironic twist, making it uniquely memorable among competitors. The visual elements and animations captured the charm of the Victorian era, with subtle humor woven throughout to reflect Mr Fogg’s distinctive personality. Collaborated with Costin from Nomad Developer for seamless implementation, resulting in a cohesive, memorable online presence for Mr Fogg’s that aligns with its brand heritage and optimizes user engagement.
Animations
Social Media Integration:
Leveraging the power of storytelling, we seamlessly integrated our Victorian-style animations across Mr. Fogg’s social media channels. The result? A cohesive brand narrative that resonates with followers, fostering a sense of anticipation and excitement with every post.
Launching Mr. Fogg's House of Botanicals
For the launch of Mr. Fogg’s House of Botanicals, I worked with the marketing team and crafted social media videos to build anticipation, combining Victorian charm with botanical visuals to reflect the venue’s lush, floral theme. The result was high engagement and excitement around the opening.
A World of Adventure: Launching Mr. Fogg’s Society of Exploration
To mark the grand opening of Mr. Fogg’s Society of Exploration, I worked with the marketing team to create a social media campaign steeped in the venue’s adventurous Victorian spirit. The highlight? An exclusive chance to win a once-in-a-lifetime journey “Around the World in 80 Days” as a Global Ambassador, with stops in cities from Mumbai to Lisbon. This campaign brought Mr. Fogg’s ethos to life, appealing to true explorers and featuring talks from legendary figures like Sir Ranulph Fiennes and Sir Michael Palin. The result was an overwhelming response, sparking excitement and engagement for this new adventure-themed venue.