Website Design, animation & Branding

Victorian-Era Immersion with Mr Fogg’s

At - a - glance

Mr Fogg’s, a collection of immersive bars inspired by Jules Verne’s Around the World in 80 Days, transports patrons back to the Victorian era. The project aimed to establish a new website that reunite all the venue in one accessible and engaging, era-inspired website experience.

my role

UX Designer 

UI Designer 

Video and Animation Specialist

deliverable

Information architecture and navigation flow

UI elements 

Website animations and promotional videos

team

Head of design

Web Developers

the Challenge

The challenge was to create a single website that unified all Mr Fogg’s venues, allowing existing patrons to discover additional locations while maintaining each venue’s unique character. The design needed to showcase the distinct atmosphere of each venue without overwhelming visitors, ensuring a cohesive yet clear presentation of all experiences.

Business Opportunity

By unifying the venues into one engaging website, Mr Fogg’s could boost cross-venue interest, encouraging visitors to explore multiple locations. An organized, visually immersive site would allow guests to easily compare experiences, increasing the likelihood of return visits and creating a stronger brand connection across all venues.

Final Designs:

The final design brought Mr Fogg’s brand to life by blending Victorian elegance with a playful, ironic twist, making it uniquely memorable among competitors. The visual elements and animations captured the charm of the Victorian era, with subtle humor woven throughout to reflect Mr Fogg’s distinctive personality. 
Collaborated with Costin from Nomad Developer for seamless implementation, resulting in a cohesive, memorable online presence for Mr Fogg’s that aligns with its brand heritage and optimizes user engagement.

Animations

Social Media Integration:

Leveraging the power of storytelling, we seamlessly integrated our Victorian-style animations across Mr. Fogg’s social media channels. The result? A cohesive brand narrative that resonates with followers, fostering a sense of anticipation and excitement with every post.

Launching Mr. Fogg's House of Botanicals

For the launch of Mr. Fogg’s House of Botanicals, I worked with the marketing team and  crafted social media videos to build anticipation, combining Victorian charm with botanical visuals to reflect the venue’s lush, floral theme. The result was high engagement and excitement around the opening.

A World of Adventure: Launching Mr. Fogg’s Society of Exploration

To mark the grand opening of Mr. Fogg’s Society of Exploration, I worked with the marketing team to create a social media campaign steeped in the venue’s adventurous Victorian spirit. The highlight? An exclusive chance to win a once-in-a-lifetime journey “Around the World in 80 Days” as a Global Ambassador, with stops in cities from Mumbai to Lisbon. This campaign brought Mr. Fogg’s ethos to life, appealing to true explorers and featuring talks from legendary figures like Sir Ranulph Fiennes and Sir Michael Palin. The result was an overwhelming response, sparking excitement and engagement for this new adventure-themed venue.

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