A 360 campaign proposal to WaterAid on how to encourage people to donate at live events. The ad unit would have a streaming video that shows a live donation event. The user would be able to donate from the ad unit and watch how their donation ‘counts’ in the event.
Engagement, brand awareness, video completion.
Smartphone and tablet interstitial
(streaming video, live map, interactive using mic)
the Ad unit will change based on the location