WATERAID 360 EVENT

A 360 campaign proposal to WaterAid on how to encourage people to donate at live events. The ad unit would have a streaming video that shows a live donation event. The user would be able to donate from the ad unit and watch how their donation ‘counts’ in the event.

Campaign objective:

Engagement, brand awareness, video completion.

 Company: Mozoo
 Agency: MC&C
 Client: WaterAid

Format:

Smartphone and tablet interstitial
(streaming video, live map, interactive using mic)

‘Every Drop Counts’ WaterAid (2017)
360 campaign proposal to WaterAid that tries to encourage people to donate through live events. The ad unit would have a streaming video that shows a live donation event. The user would be able to donate from the ad unit and watch how their donation ‘counts’ in the event.
I have collaborated in this campaign from the concept generation and created the illustrations and the ad unit.
The Track will move around London,
the Ad unit will change based on the location

Leave a Reply

Your email address will not be published.