Mobile app design

Revamp Orange digital experience

At - a - glance

App Center, an app that enables Orange customers to access essential services, securely download applications, and benefit from exclusive partner offers, aimed to refresh its interface to highlight a new catalog of 5G applications. The goal was to enhance user engagement by making essential services and the new 5G catalog easily accessible.

my role

Information Architecture

UX Designer (Wireframes)

UI Designer (Visual Elements, Dark & Light Mode Optimization)

deliverable

Information architecture and navigation flow

Wireframes and layout prototypes

UI elements with optimized color schemes for dark and light modes

team

Product Manager

Developers (iOS, Android)

Web Developers

the Challenge

The challenge was to redesign the app feed, promoting a new catalog of 5G apps in an engaging way while maintaining efficient navigation and a cohesive user experience across both mobile and web platforms.

Business Opportunity

By incorporating the 5G app catalog prominently within the App Center, users would be more engaged with Orange’s latest offerings, potentially increasing both app interaction time and customer satisfaction. This update would also uniquely position Orange’s app in the competitive telecom market by promoting exclusive, forward-looking content.

Design Concepts & Wireframes

Utilized Miro board for collaborative information architecture, focusing on optimizing the navigation flow and content structure across all pages.

 

Presented initial wireframes on Google Slides, facilitating smooth communication with developers and the product owner to align on layout and functionality.

Final Designs:

Developed UI elements that ensured seamless usability in both dark and light modes, with meticulous attention to visual details and color schemes to enhance user experience and engagement with the 5G content catalog. The updated interface provided a refreshed and modern experience for Orange customers across all devices.