Paw Fam Star is a couple-run business providing Dog Boarding and Dog Daycare services in Southampton. Their aim was to create a warm, professional, and engaging brand identity that resonates with pet owners, and launching a website to attract and inform customers.
The visual identity and website design incorporated playful yet professional elements, balancing fun pet-related imagery with clean layouts. Wireframes focused on intuitive navigation, ensuring easy access to key services, booking information, and testimonials.
Business Opportunity
A strong and memorable branding identity combined with a user-friendly website would establish credibility, attract pet owners, and position Paw Fam Star as a reliable and premium service provider in Southampton.
Design Concepts
The visual identity and website design incorporated playful yet professional elements, balancing fun pet-related imagery with clean layouts. Wireframes focused on intuitive navigation, ensuring easy access to key services, booking information, and testimonials.
Final Designs:
The branding identity featured a modern logo with pet-inspired imagery, complemented by a warm, earthy color palette and approachable typography. The website showcased clear service descriptions, a gallery of happy pets, and seamless booking functionality. Social media templates were designed to engage and attract pet owners, maintaining consistency with the brand’s visual identity.