Branding and Website Design

Establishing Paw Fam Star's Identity

At - a - glance

Paw Fam Star is a couple-run business providing Dog Boarding and Dog Daycare services in Southampton.
Their aim was to create a warm, professional, and engaging brand identity that resonates with pet owners, and launching a website to attract and inform customers.

https://www.pawfamstar.co.uk/

my role

Branding Designer

Website Designer

deliverable

Branding Identity

Visual Style Guide

Social Media Templates

Fully Functional Website

team

Solo project

the Challenge

The visual identity and website design incorporated playful yet professional elements, balancing fun pet-related imagery with clean layouts. Wireframes focused on intuitive navigation, ensuring easy access to key services, booking information, and testimonials.

Business Opportunity

A strong and memorable branding identity combined with a user-friendly website would establish credibility, attract pet owners, and position Paw Fam Star as a reliable and premium service provider in Southampton.

Design Concepts

The visual identity and website design incorporated playful yet professional elements, balancing fun pet-related imagery with clean layouts. Wireframes focused on intuitive navigation, ensuring easy access to key services, booking information, and testimonials.

 

Final Designs:

The branding identity featured a modern logo with pet-inspired imagery, complemented by a warm, earthy color palette and approachable typography. The website showcased clear service descriptions, a gallery of happy pets, and seamless booking functionality. Social media templates were designed to engage and attract pet owners, maintaining consistency with the brand’s visual identity.