Mobile advertising campaigns (smartphone interstitials)
‘Every Drop Counts’ WaterAid (2017)
360 campaign proposal to WaterAid that tries to encourage people to donate through live events. The ad unit would have a streaming video that shows a live donation event. The user would be able to donate from the ad unit and watch how their donation ‘counts’ in the event.
I have collaborated in this campaign from the concept generation and created the illustrations and the ad unit.